Fred Home
As the ongoing PR partner for Australian luxury lifestyle brand FRED HOME, Jumaily Comms has played a pivotal role in building the brand’s profile since its inception in Australia. Through strategic media relationship building, we have secured a steady flow of creatively positioned editorial across Australia’s leading lifestyle, homewares, and fashion publications.
Under Jumaily Comms’ strategic direction, FRED HOME has evolved into a media favourite, embraced by both press and industry tastemakers. This growing momentum has supported the brand’s expansion, culminating in the opening of its first standalone store in Melbourne.
Our partnership has consistently positioned FRED HOME at the forefront of the luxury homewares industry, cultivating a loyal community that continues to return to the brand for its distinctive style and vision.
Highlights
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Shaped and refined FRED HOME’s brand positioning and identity within a highly competitive homewares and lifestyle market, establishing a clear luxury POV and resonance in culture
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Built FRED into a recognised media favourite in the Australian design and lifestyle space, supported by consistent strategic storytelling and meaningful industry relationships
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Delivered 250M+ media reach, fostering a community of key opinion leaders and tastemakers who not only champion the brand but continue to support it organically
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Sustained momentum through a three-year continuous coverage program, driving strong e-commerce traffic and culminating in FRED’s first standalone store opening in Melbourne
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Leveraged earned media success to attract interest from international luxury retailers, supporting both domestic expansion and future global market entry
