Jo Loves, Jo Malone CBE’s Australian Tour
During Jo Loves’ debut visit to Australia, Jumaily Comms curated and executed a high-impact two-week program of PR activations, media engagements, consumer events, and brand partnerships.
The schedule brought Jo Malone CBE and the Jo Loves team face-to-face with key Australian audiences, generating strong excitement and connection across press, partners, and customers.
Our media strategy delivered exceptional results, securing 30+ features across leading outlets—spanning radio, broadcast, podcast, digital, and print—reaching a combined 16M UMV and driving over $4M in advertising value. Coverage highlights included VOGUE, Grazia, RUSSH, Harper’s Bazaar, You Beauty x Mamamia, Sydney Morning Herald, and AFR.
Highlights
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Curated and hosted four industry days, bringing together top-tier editors, beauty experts, influencers, buyers, and cultural tastemakers for intimate brand education and product discovery of the Jo Loves brand
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Secured and executed two high-impact strategic brand partnerships including Business Chicks and Virgin Australia designed to amplify brand credibility, expand reach to premium audiences, and anchor the brand within influential Australian business and travel communities.
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Delivered four consumer-facing brand events in partnership with premium retailer Myer, activating national retail moments to support in-store sell-through, educate shoppers, and build emotional connection between the brand, its founding story, and the Australian beauty consumer.
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Activated the brand with Founder and CEO Jo Malone CBE at the Strand Arcade across two retail takeover periods.
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Designed and managed a strategic, phased industry gifting program, targeting high-value media, talent, and industry insiders to drive organic advocacy and increase social amplification
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Secured 30+ premium editorial placements across leading titles, leveraging founder profile, brand storytelling, and product excellence to generate sustained media momentum, strengthen brand authority, and drive brand desirability at scale.
